Day to day, the team at SQR are immersed in the world of identity proving, although we appreciate not everyone is – so we thought we’d pull together our predictions for the identity world as we are steamrolling swiftly into 2025.
The Rise of Reusable Digital Identity
Reusable digital identities (reIDs) are set to become the foundation of seamless and secure online interactions. These verified credentials empower users to authenticate themselves across multiple platforms and contexts – whether online, offline, or in person. According to Liminal’s Reusable Identity Report, the global reusable identification market is projected to reach nearly $270 billion by 2027, reflecting the immense impact we’ll see on our day-to-day lives.
Currently, the identity technology market is fragmented, creating challenges for organisations and consumers alike. There will be a focus for 2025 on streamlining the adoption of reID technology, making it user-friendly while prioritising choice and privacy. Key developments we anticipate include:
- Further standardisation of approaches to identity verification, particularly in financial services.
- Improved user convenience and choice coupled with stronger privacy safeguards.
- Simplified compliance processes for onboarding.
Biometrics and the Importance of Consent
Biometric authentication continues to evolve, offering new possibilities for identity verification. In 2025, we’ll see a rise in diverse and innovative ways to prove identity, particularly within finance. From fingerprints to facial recognition, linking unique physical attributes to actions is becoming a trusted standard.
However, the absolute cornerstone of biometric technology’s success is user consent. Consent isn’t just a trend for 2025; it’s a necessity. For example, the concept of “Pay by me”—a method that reduces purchasing friction, while enhancing security using biometrics – requires users to approve payments actively. This principle can extend to other areas, such as ticketing and access control. The key to doing this properly? Ensuring that users remain in control of their biometric data and its use, always. *
Regulatory Shifts in the UK, EU, and Beyond
United Kingdom
In the UK, legislative progress is accelerating the shift toward taking digital identity verification seriously. In December 2024 the UK saw movement in all these three pieces of legislation:
- Data (Use and Access) Bill: Digital Verification Services (DVS) framework is being introduced, which aims to provide a structured regulatory foundation for digital identity verification. This framework will enable UK residents to use certified digital identities in various situations, enhancing convenience and security while allowing individuals greater control over their personal data.
- Online Safety Act: mandates that online platforms implement stringent measures to protect users, particularly children, from harmful and illegal content, with Ofcom designated as the regulator to enforce compliance through substantial fines and potential criminal liability for senior managers of non-compliant companies.
- Licensing Act: Starting next year, digital IDs will enable age verification for purchasing alcohol in pubs, clubs, and shops.
In November, the UK Government announced the Digital Identity and Attributes Trust Framework (DIATF) entering into the “gamma” phase in 2025, laying the groundwork for secure and inclusive digital identity solutions, though there is no indication that it is moving towards a dedicated national ID scheme, unlike the EU….
Europe
The EU’s compliance landscape is dominated by eIDAS 2.0, driving the adoption of government-issued electronic IDs. This regulatory shift underscores the growing importance of interoperable and trusted identity systems across Europe. With each country being able to provide its own ID, we’re going to need to see standards, and approvals taking centre stage. Providing challenges in 2026 and beyond, for organisations that have to prove who their customers are, and when customers are going to want to use the ID in their “digital wallet”.
Global Trends
Globally, we’re witnessing the rise of mobile driving licenses (mDLs) and we’ll start to see the need for the development of cross-border identity verification solutions. As organisations rely increasingly on digital documents, the challenge, one SQR is working on solving, lies in ensuring their authenticity and deploying the right technologies to build trust.
Looking Ahead
At SQR, we’re dedicated to offering secure, efficient, and inclusive identity verification solutions. Leveraging cutting-edge facial biometric technology, we prioritise a seamless and consent-driven user experience. As compliance requirements evolve and organisational demands increase, we’re here to help navigate the complexities of identity proving. The path forward might seem challenging for organisations, but with the right tools, it’s more manageable than ever.
For organisations and consumers alike, 2025 promises an era of innovation and opportunity in identity verification—an era where secure, efficient, inclusive identity solutions can take centre stage.
*At SQR we strive to provide our customers with identity verification solutions that incorporate state-of-the-art facial biometric technology, offering a seamless and secure user experience. We ALWAYS do this with consent from the person proving their identity.